Retailers GaGa For Aurora’s New Plush Lines

Did you know Aurora World Inc., most known for its YooHoo & Friends plush toys, releases six catalogs every year — spanning more than 3,000 products that cover just about every conceivable market segment? Most of the company’s award winning products come from its lines geared towards the babies, infants and toddlers in our lives.

We’ve just announced two brand new lines that took the Winter gift shows by storm (just like the East Coast snow-icanes!). Retailers are ordering entire lines from Aurora; most likely because the toy and gift manufacturer entices retail customers (that buy entire “collections”) with strong incentive programs.

Take a gander at these great product lines:

Jungle Babies -- Rattle Assortment ($4.99 each)

Jungle Babies come in a variety of styles including soft sculpture plush (10”, MSRP: $11.99), hanging picture frames (13”, MSRP: $9.99), adorable rattles (5”, MSRP: $4.99), blankees (14.5”x14.5”, MSRP: $9.99) and boy or girl room banners (42”, MSRP: $11.99). The plush, rattles and blankees are available in four styles including two elephants (for boy or girl), a monkey and giraffe.

Aurora’s Fleecy Friends fabric is ultra soft and the animals feature beans in their feet so they stand up without falling. From the company:

Made from supple plush and feature wonderful detailing like gingham insets, plush noses and embroidered accents. The body styles were designed to have a ‘carry-me-around’ appeal.

Fleecy Friends: mega-cute plush for your cutie

Fleecy Friends include pink and blue bears in two sizes (10” and 14”, MSRP: $11.99 and $15.99 respectively) as well as pink and blue puppies or bunnies (10”, MSRP: $11.99). “PJ Bears” in blue or pink (15”, $20.99) have a zipper in the back so mom or dad can keep baby’s pajamas/clothing inside while on the go. Rounding out the line is an assortment of bear, bunny and puppy rattles; each is available in pink or blue (6.5”, MSRP: $6.99).

Our personal favorites? These PJ Bears in pink or baby blue (a handy pouch for baby’s pajamas):